Elissa Abd is a Brand, Celebrity & Influencer Marketing Consultant based in London, UK.

She has over a decade of experience shaping global strategies for fashion, beauty, and lifestyle brands.

Elissa has built a career at the intersection of creativity and commerce, leading influencer, talent, and experiential programs that drive real business impact. From scaling the global influencer department at Aritzia, to launching viral creator campaigns at REVOLVE, to developing social-first brand collaborations for Cult Gaia, her work bridges cultural storytelling with measurable performance.

Today, Elissa consults with brands and agencies including GRIN on influencer strategy, talent partnerships, and content frameworks that blend data, creativity, and cultural intuition. Her approach is grounded in clarity and collaboration, designing strategies that perform as beautifully as they look.

Previously hailing from Los Angeles and New York, and now based in London, she brings a global perspective and deep understanding of how influence moves across markets, platforms, and audiences.

When she’s not working or on a flight, you’ll probably find her exploring new galleries, curating playlists, or thrifting something unexpected.